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Pubblicità in tv ma a quale pubblico si rivolgono?

in Giornalista e dintorni/Il meglio di Re Gurk da

Per fortuna che mi emoziono ancora con gli spot di Amazon Prime, altrimenti che tristezza le pubblicità televisive in questo periodo. Rivolte chissà a quale pubblico, mi preoccuperebbe notevolmente la risposta dei nostri pubblicitari. Testimonial come Carlo Cracco che confessa che il suo posto preferito a casa sua è il bagno oppure Buffon che con disinvoltura passa dalle patatine ad una recentissima che ora neanche ricordo. E poi immagino i commenti per Elena Santarelli afflitta dall’effetto plin plin di un’acqua minerale. E su tutti sparerei alle gambe al tizio irritante della Tim che zompetta come un’idiota. E adesso se provo a ricordare il piacere di quando c’era Carosello, rischio di essere etichettato per un vecchio nostalgico. Eppure quanto calore e che magia la sera prima di andare a dormire. E i colori ce li mettevamo noi in quell’ingombrante ma irrinunciabile tv in bianco e nero.

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